February 26, 2013

CONTIKI HOLIDAYS x ADVENTURE CHALLENGE x CIBO TRATTORIA

Contiki Holidays' Adventure Challenge launch dinner at Cibo Trattoria in Moda Hotel downtown on February 21, 2013.

Contiki Holidays' Adventure Challenge | Cibo Trattoria @ Vancouver

Contiki Canada had a special private dinner to launch their Adventure Challenge #NoRegrets initiative and eight week digital campaign.

Contiki Holidays' Adventure Challenge | Cibo Trattoria @ Vancouver

Among the guests were their brand ambassadors and YouTube producers/hosts Tim Deegan, Nadine Sykora, and the Sundayfundayz crew (very bottom). For the uniformed, Contiki Tours handles coached and set world travel tours for the age 18-35 set, celebrating their fiftieth year.

Contiki Holidays' Adventure Challenge | Cibo Trattoria @ Vancouver

As for dinner, I had a fairly rich, delectable gnocchi (above) and a chewy but meaty aged strip loin steak (below) slabbed in horseradish, cooked very rare. My highlight was the fine and indulgent flour-less chocolate cake.

Contiki Holidays' Adventure Challenge | Cibo Trattoria @ Vancouver

It was admirable and fun to see in their pitch, Contiki's commitment to youth oriented endeavours and lifestyles (obviously their target, if only, demographic) including calls for more social media directly from their customers.



The sponsored travel videos show our hosts on Contiki Tours, giving off a fun, charming amateur (in a good way) vibe full of personalities really selling the wanderlust lifestyle. All the ambassadors evoke a fun, reckless, adventurous attitude to their work and travels, fitting of the overall brand. No regrets.


Photo | Brad Ford

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