Crafting a visual media strategy for your personal or professional brand can take a lot of hard work, time, and energy. Through my own self-titled blog, Tumblr journal YVArcade and of course, two Instagram accounts @rickchung and @yvarcade) I’ve developed locally-focused lifestyle content centred around food, drink and dining culture in Vancouver.
Focusing on what’s on the menu for dinner or the trendiest new spot to dine in Vancouver got stale pretty fast. I employ many tricks and methods to keep my photography and work fresh and visually interesting for my followers that have helped me grow my influence in food and culture topics in Vancouver.
How to Develop a Visual Content Strategy
Post Content During Events
Use Geotags and Local Branded Hashtags
Schedule Content for Peak Times of Day
Tell a Story with Visuals
Make Friends, On and Offline
(As seen on the Latergramme blog.)